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Eva Heller interviewed 2,000 people in Germany, of varying occupations. She asked them about colors, which colors they like, which colors they dislike, which colors they associate with certain things, seasons, adjectives, etc. In all, it's a satisfying survey.Then Eva Heller splits the book into sections, separating them by color, and subsequently by quality. For example, the color yellow is happy, so it would get a Happy subsection. Then it would also enter the category of Imperial in Asia, or Eva Heller interviewed 2,000 people in Germany, of varying occupations. She asked them about colors, which colors they like, which colors they dislike, which colors they associate with certain things, seasons, adjectives, etc.
In all, it's a satisfying survey.Then Eva Heller splits the book into sections, separating them by color, and subsequently by quality. For example, the color yellow is happy, so it would get a Happy subsection. Then it would also enter the category of Imperial in Asia, or acid yellow, so there's another subsection. Green would get something like horrifying green, bourgeois green, nature, poison green, etc.It's neatly organized. I just have to wonder.
Why is a book on color 99% text? There are literally about 10 pages with color, and it's about a single page crammed with tiny bits of information and tiny pictures per color. Everything else is text. So Eva is telling me that there are over 95 different browns?
![Psicologia Del Color Psicologia Del Color](/uploads/1/2/5/4/125408436/559777083.png)
She shows me 2. There are 50 blacks? I still don't know the difference between a Frankfurt black and a Payne black. Or an ink black and a 'squid ink' black. You see, describing/naming color will never be as effective as just showing it. This isn't a novel, you're free to stop the prose anytime and insert a block of color.Also, even before knowing that the interviewed people were form Germany, I just had a hunch. There's a reference to German or a German custom or a German phrase every few lines.
![Psicologia del color en el cine Psicologia del color en el cine](http://www.begoromero.com/wp-content/uploads/2018/09/psicologia-colores-1.jpg)
This isn't bad, just too localized to be of much consequence everywhere else.The two stars go for the neatness of it all, and for the tidbits of random but cool facts spilled throughout. The most useful page for me was the page just before the index: two neat tables naming the most appreciated colors and the least appreciated colors. The most appreciated are: blue (45%), green (15%), and red (12%); the least appreciated are brown (20%), pink (17%), and grey (14%).No, I didn't read all the way through. I read a few excerpts here and there, and the entire yellow section, as, copying Van Gogh, it's my favorite color. The book is just not as informative or substantial enough to warrant the entire read. Most of the information is pretty intuitive anyway. (Would you, dear reader, guess which is the color of love?
Yes, it's red. The color of femininity?
Pink, you got it! Why yes, it's brown/orange/yellow/gold.